Fine Today Shiseido Co., Ltd. (Minato-ku, Tokyo; Representative Director, President and CEO: Tetsuo Komori) will participate in the consumer campaign "Let's choose! 3R Campaign" sponsored by the Ministry of the Environment as part of the recycling lifestyle "Re-Style," an environmental initiative. This is an initiative where individual consumers through their daily shopping acknowledge and empathize with the importance of the 3Rs and resources by making efforts to put the 3Rs into practice in their daily activities (product choices).
　In view of the enactment of the Act on Promotion of Resource Circulation for Plastics in June this year, this year's "Choose! 3R Campaign" will be scaled up from last year's to include participating manufacturers and retail stores.

　To optimize the entire life cycle of consumer goods in accordance with the Fourth Fundamental Plan for Establishing a Sound Material-Cycle Society approved by the Cabinet in June 2018, the Ministry of the Environment has been conducting the "Let's choose! 3R Campaign," an initiative in cooperation with retailers and manufacturers that are expected to make particular efforts in spearheading the initiative as businesses close to consumers.
　The initiative is a campaign aimed at having individual consumers recognize and sympathize with the importance of the 3Rs*¹ and resources through their shopping, and link the 3Rs to their daily consumption behavior (product choices).
　This year, which marks the fifth year of the campaign, we will focus on resource-saving products that lead to "reducing" and products related to "recycling," and will commence our efforts on October 1 (Friday) with the cooperation of participating manufacturers and implementing stores including 15,705 supermarkets, drugstores and retail outlets nationwide!

*1 Reduce: control waste generation; reuse: use again; recycle: reclaim