We would like to thank you for your continued support of the FineToday Group.
While the global economy continues to recover, the business environment remains uncertain due to escalating geopolitical risks, increases in natural disasters, and other factors. To ensure that the FineToday Group retains the trust and support of our stakeholders during these challenging times, it is important for all employees to deeply reaffirm our Purpose (reason for being) of "enriching the lives of everyone today and for generations to come, one fine day at a time," and work together to integrate both environmental and social sustainability into the process of profitable growth.
Since our establishment in July 2021, when we took over Shiseido's personal care business, we have been building up a business system that integrates technological development, manufacturing, and sales, with the aim of achieving and optimizing autonomous business operations. Further building upon this foundation, we actively drive the agile development and supply of products both in Japan and overseas, to ensure our ability to swiftly adapt to the rapidly evolving personal care market. We are steadily achieving results in a range of areas through our swift decision-making capabilities, including the nationwide launch of +tmr (Plus Tomorrow), our first original brand, in February of last year.
By 2030, we aim to become Asia's No.1 daily beauty product company, bringing well-being by unlocking the joy of beauty to people worldwide. To this end, last year we formulated a medium-term management plan that will carry us through to FY2026. Guided by our long-cultivated aesthetic intelligence, the very essence of our DNA, we are committed to further honing our core competencies: efficient operations specializing in personal care, the creation of new value, and a global presence. This will enable us to further refine our business operations and advance toward a far more profitable management structure.
At the same time, we will remain committed to our purpose-driven management style, which combines business operations with ESG initiatives. Through business activities that respect for DE&I and reduce the burden on the global environment, we aim to earn the trust, empathy, and inspiration of our stakeholders while fostering positive behaviors that benefit people, society, and the environment. In doing so, we will continue to enhance our corporate value.
Moving ahead, we look forward to and will greatly appreciate your continued guidance and encouragement.
Tetsuo Komori
Representative Director, CEO
FineToday Holdings Co., Ltd.
