Intensive repair of damage keeps hair smooth! Introducing new hair oil from Fino, No. 1 in in-bath treatment sales*1!

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　Hair care brand Fino, which boasts the highest sales of in-bath treatment*1, will release Fino Premium Touch Hair Oil [1 item, 1 type / open price] in mid-September 2021.

*1. INTAGE SRI + in-bath treatment market: brand line ranking by monetary amount from May 2018 to April 2021
*Fino Brand website: https://www.shiseido.co.jp/fino/  The addition of a special new hair oil web page is scheduled for early August.

・Lead up to Release
In response to the growing need for home beauty care due to the coronavirus pandemic in recent years and hair problems including dryness among out-bath treatment users, we will release the new Fino Premium Touch Hair Oil, the first new product release from the Fino brand in 14 years.

・Product Features
Fino Premium Touch Hair Oil contains dense W oil*2. In addition to its effects of searching out and intensively repairing even slight damage, it also repairs and smoothly coats the cuticle surface to maintain "smooth hair" untroubled by damage.
By adjusting the oil content ratio to create the optimal balance, we have achieved both an easy-to-use, thick texture and a light finish, free of greasiness.
　It has the same refined, pleasant Grace Floral Fragrance as the popular Fino Premium Touch Hair Mask.

*2. Dimethiconol, Polysilicone-13 (repair)

【List of Products】　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 1 product, 1 type

Product name

Classification

Amount

Category

Price

  Fino Premium Touch
  Hair Oil

Hair Treatment

70ml

1 type

Discretionary price

Inquiries from customers are accepted by Customer Service at 0120-202-166 (toll free number).

【Product Overview】　

Product name, amount, price

Product features

  Fino
  Premium Touch
  Hair Oil

  〈Hair Treatment〉
  70ml
  Discretionary price

fino_news0701_03.png
Intensive Repair of Damage Keeps Hair Smooth!
Introducing a new hair oil from Fino, the leading company in in-bath treatment sales*1!

〇Has intensive repair effects that search out even slight damage.

〇Repairs the cuticle surface of each strand of damaged hair and coats it smoothly.

〇By adjusting the oil content ratio to create the optimal balance, we have achieved both an easy-to-use, thick, rich texture and a light finish, free of greasiness.

〇Refined, pleasant Grace Floral Fragrance

*1. INTAGE SRI + In Bath Treatment Market May 2018 - April 2021 brand line ranking by monetary amount

● How to use
For use on semi-dry or dry hair after towel drying. Can be used anytime - morning, day or night. Create the finish you want by choosing the method of use accordingly.

・Creating a natural luster and lightweight finish
On semi-dry hair after towel drying, place an appropriate amount of Premium Touch Hair Oil on the palm of your hand. After spreading it on both hands, apply it throughout the hair, concentrating on the ends of the hair. (As a guide, one push on the dispenser for semi-long hair is sufficient, but adjust accordingly depending on the amount of hair and degree of damage.)

・Creating a wet luster
On dry hair, apply the appropriate amount in layers on the areas you desire a gloss.

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