Each Manager's Thoughts on Purpose and Values

"It is important for us personally to speak confidently about our Purpose."

Shintaro Suhara
Director, CFO

"Continuing in an honest and frank manner to earn the support of our customers will lead to social contribution."

Shigekazu Takatsu
Executive Vice President, General Manager, Japan Business Division, FineToday Co., Ltd.

"We wish to create products and value that exceed customer expectations."

Kentaro Adachi
Executive Officer, General Manager, R&D Center, FineToday Co., Ltd.

"We will maintain and evolve right system which make many products with consistent quality"

Hiroto Morozumi
Fine Today Industries Co., Ltd. Representative Director and CEO

"We want to help people live their best life with beauty and brilliance."

Yukiko Ishikawa
Executive Vice President, CBO, FineToday Co., Ltd.

"We intend to continue pursuing functional beauty through the application of IT and DX."

Toshihiro Ozawa
Senior Executive Officer, CIO, General Manager, IT Division, FineToday Co., Ltd.

"We are a wonderful company striving forward and united in our commitment to aesthetics."

Sanae Ishii
Managing Executive Officer, General Manager, Human Resources Division, FineToday Co., Ltd.

"It makes an ordinary day into something very good. It makes day-today very special."

Asami Kawabata
Executive Officer, Global Brand Management Division, Finetoday Co., Ltd.

"We wish to enrich the future together as one while respecting diversity."

Yasunari Shimizu
Outside Director（Audit and Supervisory Committee Member）

"We are not afraid to challenge the status quo. We wish to create something new in its place."

Yuki Takahashi
Executive Vice President, COO, FineToday Co., Ltd.

"We will continue to challenge ourselves to create new value from the perspective of our customers."

Tomonari Kawakami
Senior Executive Officer, General Manager, Corporate Planning Division, FineToday Co., Ltd.

"When we are successful in our Purpose, the journey we have taken will reveal the unique significance of our existence."

Sogo Fujisaki
Executive Officer, General Manager, Sustainability Division, FineToday Co., Ltd.

"I want us to enrich the lives of everyone. This also applies to everyone involved with FineToday through the supply chain."

Kazuhisa Komamiya
Executive Officer, Supply Chain & Procurement Management Division, Finetoday Co., Ltd.

"Our Purpose is to enrich the lives of the people of China, one fine day at a time."

Yuki Takahashi
Executive Vice President, COO, FineToday Co., Ltd.

"The waves formed in each region will be able to contribute to the people and societies of the entire Asia-Pacific region."

Yuichi Wada
Executive Officer, General Manager, APAC Business Division, FineToday Co., Ltd.

"Small daily sensations of beauty is something I want to deliver through our products."

Yoshio Seto
Executive Officer, China Business Division, Finetoday Co., Ltd.

"We wish to inspire and excite people, however slightly, in their daily lives."

Jiro Yoshida
Chairman, FineToday China

"It is important for us to provide noticeable beauty along with excellent product functionality."

Whitney Cua Gunne
VP Marketing APAC, Fine Today Singapore Pte. Ltd.