Social Contribution Activities

To fulfill our Purpose, FineToday Group actively engages in activities to contribute to the global and local communities
in four priority areas of Beauty and enrichment, Environment and nature, Support for the next generation, and Support for local residents.

Basic policy

The FineToday Group Corporate Citizenship Policy was established in March 2023 with the aims of making a positive impact on society and increasing corporate value through continual progress on activities centered on the four priority areas of beauty and enrichment, environment and nature, support for the next generation, and support for local residents.
The Material Issues, revised in December 2024, reflect our commitment to working with communities and state that pursuing mutual prosperity with local residents and other stakeholders is an important objective of the Company.

Case studies of our initiatives

Tree planting project with community organizations (Fine Today Malaysia Sdn. Bhd.)

Since 2023, Fine Today Malaysia has been participating in a tree-planting project with local environmental organizations to support climate action and a sustainable society. To date, the company has planted some 600 trees.
Company employees actively join in local events and activities to deepen ties with local communities, and the company supports communities by donating funds and contributing products. Participating in events like these raises the Group's profile in the region. Fine Today Malaysia will continue to actively support local communities and take action to protect the environment. The company is aiming to plant its 1,000th tree in 2025.

Installation of solar panels (FT Industries Vietnam Co., Ltd.)

In 2024, FT Industries Vietnam installed the Group's first solar power system at its Vietnam Factory. The system, which went into operation in August, can generate up to 2,744 kWp and will supply about 40% of the factory's power needs with renewable energy, reducing annual CO2 emissions by around 2,000 tons.
The installation is part of the Group effort to reduce greenhouse gas emissions and contribute to realizing a carbon-neutral society. Installing the system is also an effective preventive measure against rising electricity costs.
FT Industries Vietnam is working in line with the local government's renewable energy policy to build a sustainable production system.

Gift Box Project to bring smiles to children (Fine Today Taiwan Inc.)

Fine Today Taiwan partnered with local welfare organizations to conduct the Gift Box Project in December 2024. Around half of the company's employees participated in the project, which used employee donations to prepare shoebox-sized gifts containing stationery, toys, and company products for children from economically disadvantaged families. The project brought joy to the children and strengthened ties with the local community.
Fine Today Taiwan is committed to sustainability efforts to protect the environment and address social issues.

Supporting women and families with the Fine Guardian Project
(Shanghai FTS Cosmetics Co., Ltd.)

Shanghai FTS Cosmetics partnered with local women's support groups to carry out the Fine Guardian Project from May to December 2024, providing support to over 1,600 women and their families, including migrant workers and the elderly.
The company donated products, and some 43 employees volunteered at three events held at Shanghai local communities.
Shanghai FTS Cosmetics is encouraging greater employee participation by planning events that staff located outside Shanghai can also join.

Medical wig HAIR TOUCH YOU - Within Reach program

In April 2022, FineToday launched the HAIR TOUCH YOU - Within Reach program, introducing a new way to contribute to society. The program leverages FineToday's Fino hair care brand to connect everyone involved the creation, care, and use of medical wigs.
"HAIR TOUCH YOU" is a new style of social contribution that provides a mechanism for bringing people together by actualizing the desires of donors, recipients, beauticians, and medical professionals, who had previously faced difficulties in reaching those they wanted to connect with, generating passion and excitement for everyone involved through 'hair.' The program helps everyone associated with medical wigs to experience a 'rebirth' via the catalyst of connecting with others through 'hair.'

Related links

FY2024

FY2023

FY2022

Main donations

Main donations (FY2024)

  Reporting coverage Amount
Donation amount FineToday Group 16.6 million yen
Sponsorship funds / membership fees FineToday (Japan only), Fine Today Industries 24.4 million yen
Product donations FineToday Group Valued at 10.1 million yen (estimated selling price)
Other (gifts, etc.) FineToday Group Valued at 0.2 million yen
    Total: Valued at 51 million yen

Main donations (FY2023) <FineToday>

Recipient Details
Kanagawa Prefecture Donated 11 products (25,215 units in total)
Abiko City, Chiba Prefecture Donated 11 products (8,196 units in total)
Japan Agency for Development and Emergency Donated 3 products (4,260 units in total)
NPO Florence Donated 1 product (3,000 units),
Donation of 1 million yen in cash to the Platform for Closing the Experience Gap for Children
Living in Peace Donated 1 million yen in cash to children's projects

Main donations (FY2022)

Recipient Details
Kanagawa Prefecture Donated 9 products (52,002 units in total)
Abiko city, Chiba Prefecture Donated 12 products (7,122 units in total)
NPO Florence Donated 1 million yen in cash to children's meal delivery program
Living in Peace Donated 1 product (408 units)
Donated 1 million yen in cash to children's projects