Action Towards a Sound Material-Cycle Society (Circularity)

Action Towards a Sound Material-Cycle Society (Circularity)

FineToday Group considers the realization of circularity as a priority issue. In order to realize the circularity, various efforts are necessary throughout the entire value chain, such as: reducing waste and promoting recycling at business sites; improving sustainability in our product packaging; and reducing waste and reviewing materials used in distribution and sales.
We will develop ways and means to contribute to the realization of the circular economy through our activity towards the circularity.

Action Concerning the Development of Containers and Packaging

FineToday Group believes that, while containers and packaging are necessary for important reasons, such as to protect contents, ensure convenient use and handling, and provide information, it is also essential to design containers and packaging with consideration for the environment in order to realize a sustainable society. For this reason, we have formulated and enacted the FineToday Group Sustainable Containers and Packaging Development Guidelines, which take into account the 4Rs (Reduce, Reuse, Recycle, Renew) from the development stage onward for all of the containers and packaging used for our products. We develop containers and packaging materials for all products from a circular economy perspective, aiming to achieve 100% sustainable packaging.

Action Concerning Sales Promotional Materials

Together with Shiseido Japan Co., Ltd., Unicharm Corp. and Lion Corp., we will gradually change the plastic parts used in the point-of-purchase (POP) promotional materials ^*1 at retail stores and on sales floors to paper in order to reduce the use of plastic. Through our concerted efforts to reduce the use of plastics not only in products but also in promotional materials, we aim to use the influence as leading companies in the daily goods and cosmetics categories to contribute to the development of an environmentally-friendly society and industry as a whole.

*1　Sales fixtures on the sales floor for displaying products and POP for introducing products

Reference: Declaration to Reduce Plastic Used in POP Promotional Materials