2022.01.01 Information

New Year’s Message


Tetsuo Komori, President and CEO

 Happy New Year! I would like to take this opportunity to express my sincere gratitude to all of you for your continued support over the past year. At the same time, my thoughts and prayers are with the souls who have lost their lives to COVID-19, which continues to pose a threat, while my sympathies go out to all those who have been affected by this pandemic. I am also deeply grateful to the medical professionals and everyone else still on the front lines fighting the pandemic.

 A spin-off of Shiseido’s personal care business, we got our start as a new independent corporation on July 1 of last year. Since then we have been taking stock of the challenges we face and building a new organization with the aim of becoming a Japan-based company with a glocal vision focused on Asia. Our story began amid the raging COVID-19 pandemic, which has given rise to a host of new needs for people whose lifestyles have been altered. The market for men's makeup products is continually growing as people spend more time working from home and looking at their own faces on their computer screens. Our popular line of Uno products was designed with the exact needs of this new market in mind. Fino Premium Touch Hair Oil was a social media sensation as soon as it was launched in September 2021. We have gotten lots of positive feedback from users who are ecstatic about how it enables them to get professional quality hair treatment at home. We look forward to expanding the frontiers of the hair treatment market even further as we move forward into the future.

 In addition to focusing on making quality products, we also see ESG as an important management issue and do everything with ESG in mind in order to help local communities. This year, we will set up a sustainability division to bolster our system designed to ensure that we fulfill our social responsibilities. Last year we started looking at ways to reduce the amount of plastic used for in-store promotional materials and focused on replacing them with more environmentally friendly alternatives. This year we plan to use more paper hooks for product packaging. We will continue to work on initiatives like these and share them with the world as we do our part to solve the problems facing the global community and evolve into a company that is a shining light for all to see.

 This year, we will remain committed to delivering products that possess the kind of high quality Japan is renowned for to customers across the globe as we aim to become a company that can deliver a "fine today" to people all over the world. Today happens only once in a lifetime so let us help you make it a fine one. On top of everything else we will work to expand our operations with an aim to take the entire industry to greater heights than ever.

 In closing I wish you all a happy new year bursting with potential and full of exciting opportunities.