Action Towards a Sound Material-Cycle Society (Circularity)
Action Towards a Sound Material-Cycle Society (Circularity)
FineToday Group considers the realization of circularity as a priority issue. In order to realize the circularity, various efforts are necessary throughout the entire value chain, such as: reducing waste and promoting recycling at business sites; improving sustainability in our product packaging; and reducing waste and reviewing materials used in distribution and sales.
We will develop ways and means to contribute to the realization of the circular economy through our activity towards the circularity.
Action Concerning the Development of Containers and Packaging
FineToday Group believes that, while containers and packaging are necessary for important reasons, such as to protect contents, ensure convenient use and handling, and provide information, it is also essential to design containers and packaging with consideration for the environment in order to realize a sustainable society. For this reason, we have formulated and enacted the FineToday Group Sustainable Containers and Packaging Development Guidelines, which take into account the 4Rs (Reduce, Reuse, Recycle, Renew) from the development stage onward for all of the containers and packaging used for our products. We develop containers and packaging materials for all products from a circular economy perspective, aiming to achieve 100% sustainable packaging.
Action to reduce petroleum-based virgin plastic use
While petroleum-based virgin plastics are highly useful and essential to our lives, they have negative impacts on the global environment, including marine plastic pollution and global warming due to greenhouse gases emissions during their production and incineration processes.
FineToday Group has set a target to reduce the use of petroleum-based virgin plastics in our containers by 25% or more by 2030 (compared to 2022).
We aim to balance business growth with the sustainable development by further expanding refill products with low environmental impact, promoting larger size products, and adopting sustainable materials.
Action Concerning Sales Promotional Materials
Together with Shiseido Japan Co., Ltd., Unicharm Corp. and Lion Corp., we will gradually change the plastic parts used in the point-of-purchase (POP) promotional materials *1 at retail stores and on sales floors to paper in order to reduce the use of plastic. Through our concerted efforts to reduce the use of plastics not only in products but also in promotional materials, we aim to use the influence as leading companies in the daily goods and cosmetics categories to contribute to the development of an environmentally-friendly society and industry as a whole.
*1 Sales fixtures on the sales floor for displaying products and POP for introducing products
Reference: Declaration to Reduce Plastic Used in POP Promotional Materials